Job Requirements
We are seeking a highly qualified professional with the following skills:
* Bachelor degree or above, preferably in a relevant field.
* Fluency in both Mandarin and English, with an advantage for those familiar with the Chinese market.
* Strong writing skills, with copywriting experience being a plus (please highlight in your resume).
* A basic understanding of primary and secondary education in Melbourne, as well as familiarity with the Chinese education and training market.
* Excellent communication skills, a strong passion for work, and a genuine interest in the education industry.
* Responsibility, a willingness to learn actively, and a commitment to self-improvement.
Key Responsibilities
The successful candidate will be responsible for:
* Providing detailed curriculum information and recruiting students through direct or indirect communication with students, parents, or partnering agents.
* Developing and implementing sales and marketing strategies to target current and potential students, boosting course enrollments.
* Assisting senior management in executing marketing strategies and advertising campaigns.
* Identifying and building relationships with key stakeholders in target markets to generate leads and improve conversion rates.
* Monitoring trending topics and regularly sharing educational content on social media platforms.
* Assisting in creating marketing materials such as newsletters, brochures, flyers, websites, and more.
* Building and maintaining strong relationships with students and parents.
* Proactively following up with existing students and parents to identify new needs and increase sales.