The Opportunity
Are you a dynamic digital marketing professional with a passion for driving traffic and conversions?
We are seeking a talented SEM and SEO Specialist to join our team in a key role that drives business growth through high-performing search engine marketing campaigns and enhanced organic search presence.
Search Engine Marketing (SEM)
* Create, manage, and execute SEM campaigns across the brand portfolio to drive traffic, leads, and conversions.
* Develop and implement high-performing Google Ads campaigns with effective ad copy, targeting, and bid strategies.
* Monitor and analyse campaign performance, making data-driven optimisations to improve ROI.
* Conduct market research to understand trends, audience behaviour, and competitor strategies.
* Evaluate outcomes to refine future campaign strategies and digital content.
Search Engine Optimization (SEO)
* Enhance our website's visibility, boost search rankings, and drive organic traffic through expertise in SEO.
* Perform thorough keyword research to identify relevant, high-performing keywords.
* Generate regular reports on SEO metrics like organic traffic, rankings, and conversions.
* Optimise website content, meta tags, headers, and internal linking to improve navigation and rankings.