Brand Manager, ANZ (18 months contract) Are you ready for an exciting journey to bring the LEGO brand, vision, and values to life in LEGO Australia and New Zealand! This is an 18-month contract role for parental leave. No relocation assistance is offered for this position. Core Responsibilities You will play a central role in the marketing team as product expert for the portfolio, and be accountable for driving performance aligned with key success metrics. Brand Management (60%) Be the product and audience expert for an assigned portfolio Develop and implement innovative marketing plans, grounded in insights that drive brand equity and build active consumers Collaborate with a variety of functions across Marketing, Sales, Operations and Business Intelligence to ensure alignment with audience strategies and achievement of objectives Review competitors' activity and changing market needs to facilitate adjustments to audience strategies when needed Feed into pricing and lead assortment for the portfolio Be an active member of the APAC Brand Marketing Network for respective themes and audiences Develop and implement media strategies (both traditional and digital), working closely with agency partners Lead commercial partner relationships aligned with the portfolio and audience responsibilities of this role Input into the BU strategy development, objective setting process and consumer communications planning Prepare for and present theme assortment and supporting marketing activities at key selling-in and collaboration meetings throughout the year Business Management (40%) Lead consumer sales recommendations for the audience portfolio; which includes monthly forecasting and active participation in the S&OP planning process Weekly analysis and evaluation of theme and product performance. Work collaboratively across all functions to identify and implement short term tactics to improve performance as required Have a continual improvement mentality; achieved through commercial performance review and analysis, campaign after action reviews, global case studies and performance benchmarks Plan and run budgets related to multiple brands and marketing campaigns Do you have what it takes? In-depth consumer goods experience with a track record in brand or product management High level of marketing understanding and commercial competence Experience driving brand growth and health metrics Excellent communication and presentation skills Strong analytical skills with a proficiency in using data to drive business results Positive and effective team-player, with experience working cross-functionally to bring plans to life Time management skills with the ability to prioritise Curious about learning, with a growth mentality Passionate about the brand! Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. #J-18808-Ljbffr