Established in 1901, Dr. Martens was recognised originally as a sturdy, durable work boot before being transformed in the 1960's into an iconic fashion statement, synonymous with festival culture. The past six decades have witnessed the brand's adoption by a diverse range of tribes, celebrities, musicians and free-thinking individuals - each subverting and twisting the boots and shoes to their own personal needs, attitudes and identity. Accent Group Limited acquired the distribution rights for Dr. Martens in 1988 and opened the first Australian retail store in Sydney in 2018. Now with stores across Australia & New Zealand, Dr. Martens are continuing to grow and dominate the Australian market.Why work at Accent Group?A supportive, fun, collaborative and friendly team cultureThe opportunity to work with a growing company and one of the best global brandsGenerous employee discounts of up to 40% off all our brands!About The Role :Responsible for management and maintenance of Dr. Martens Australia & New Zealand’s eCommerce Websites. Assist the eCommerce Manager to deliver the digital strategy and provide a superior ecommerce experience.Your key responsibilities include but are not limited to :Website Management & MaintenanceDrive online sales to help meet financial targets and profit budgets. Ensure the experience for the online customer is reflective of the brand’s UPS’s & customer service values.End-to-end management of new product uploads, including copywriting, coordinating photography and inventory managementEnsure product enrichment is managed efficiently, with strong attention to detail and in a timely mannerEffectively and efficiently create and maintain product data spreadsheets for enrichment (Microsoft Excel)Online product merchandising and daily review of site to ensure all product content is current, accurate, relevant and aligned with digital merchandising and content strategyMaintain the management categorisation of all products on-site, regularly updating new arrivals, best sellers and sale productsCollaborate and liaise with product team to understand product delivery dates and SOH across the retail network to manage online product enrichment processes and timelinesWork with SEO teams to ensure products and content are optimised for search and adhere to SEO best practiceSupport marketing campaigns, product launches and retail activities with regular and relevant content updatesManage homepage banner and website content updates to align with digital marketing calendarSupport Ecommerce Manager with pricing & promotions as requiredContent MarketingImplementation of digital and content marketing plan that delivers increased engagement and conversion rates.Proactively manage and maintain the integrity of the subscriber database ensuring it is up-to-date and as accurate as possibleSupport the CRM team to grow the subscriber database through implementation of tactical acquisition campaignsSupport retail network in updating store contact details on the websites and through Google PlacesDevelop and implement relevant content and product landing pages to support marketing campaigns as requiredAssist in the implementation of the content marketing strategy through the email marketing, social and blog channels, whilst ensuring all content is on brandAnalyse and report on ROI of campaign outcomesBlog copywriting and SEO implementationCustomer ExperienceDeliver on-brand, best-in-class online customer experience.Apply a customer-centric approach to all workActing as the ecommerce ambassador and supporting the customer service team to ensure all online customers are given an outstanding level of customer service experienceLiaise and collaborate with various departments to ensure we are delivering best in class, seamless customer experienceBe the first point of contact for the network and customer service team for operational & product concernsWeb DevelopmentProvide technical and testing support with responsive, problem-solving abilities.Troubleshoot site process issues or customer service queries and escalate as requiredAssist with the implementation of new website features and integrations when necessaryEnsure all administrative tasks are completed in a timely manner and reporting deadlines are met.Contribute to weekly online performance and trade reportsMonitor online and instore top-selling products to assist in optimisation of onsite product merchandisingAttend regular meetings as required, producing documentation of topics covered with clear outcomes and action pointsProvide support to other ecommerce team members as requiredWhat we are looking for :Proficient in the use of AP21 highly regardedComfortable with V look up, pivot tables and excel formulasPhotoshop or graphic design experience highly regardedCopywriting capabilitiesFootwear and trend obsessed, passionate about the retail / digital / social spaceHighly organised with strong attention to detailPassionate, with a can-do attitudeAt Accent Group Limited, we are committed to creating an inclusive workplace that promotes and values diversity and inclusion. We believe in the diversity of our people across age, gender, identity, race, sexual orientation, ethnicity, physical and mental ability. We strive on creating an equal employment environment where everyone from any background can be themselves. The Accent Group acknowledges, and pays respect, to the Traditional Owners and ongoing custodians of the land : the Aboriginal and Torres Strait Islander and Maori people.
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