Position: Marketing Specialist
Position Type: Full-Time
Salary: $73,150 plus superannuation per annum
Location: Sunshine North VIC 3020
Our client is seeking a full-time Marketing Specialist to join their team located in Sunshine North, Victoria.
The employee will be performing the following duties:
* Plan, develop, and organize advertising policies and campaigns to achieve sales goals.
* Provide strategic advice to executives and clients on advertising strategies and campaigns aimed at reaching target markets, enhancing consumer awareness, and effectively promoting product attributes.
* Coordinate the production of advertising campaigns, managing specialized tasks such as artwork, copywriting, media scripting, and television and film production, while adhering to timelines and budget constraints.
* Analyze consumer behaviour data and preferences.
* Interpret and forecast current and future consumer trends.
* Research potential demand and market characteristics for new products and services, gathering and analyzing relevant data and statistics.
* Support business growth and development by preparing and implementing marketing objectives, policies, and programs.
* Conduct and manage market research to identify opportunities for new and existing products and services.
* Advise on various marketing elements, including product mix, pricing, advertising, sales promotion, and distribution channels.
Qualifications and Requirements:
* Bachelor Degree in relevant field OR At least five (5) years of relevant experience may substitute for the formal qualification
* At least five (5) years of relevant experience in Marketing.