Are you intrigued by the influences that shape consumer behaviour and their choices at the checkout?
Medium Rare is looking for an experienced Content Insights Manager to join us part-time, decoding cultural shifts and translating them into strategic content opportunities for our client, Coles.
Role and Responsibilities:
An exciting new role, the Content Insights Manager will be critical in surfacing and providing analysis on a range of insights to inform content strategy and creation.
Supporting the Strategy team, this role activates SEO, global trends, and food insights that underpin new campaign responses and optimisation of existing content and channels.
Conduct in-depth research on audience behaviours, global and local category trends, and market dynamics.
Responsibilities:
• Utilise various research tools to gather and analyse relevant data
• Synthesise findings from various sources and transform raw data into insights that drive content creation
• Analyse content performance and deliver post-campaign reports which highlight opportunities to optimise and refine future strategies
• Visualise and present data and trends in an accessible manner
• Identify opportunities for brand and audience growth based on insights
Requirements:
• 3-5 years of experience in a similar insights role, preferably in the food, health, beauty, or retail industries
• Strong analytical skills with the ability to translate insights into tangible content strategies
• Experience with keyword research tools such as Google Trends
• Excellent data visualisation skills and storytelling abilities
• Strong project management skills with the ability to develop and format research projects
About Us:
News Corp Australia is Australasia's premiere content agency, combining strategic thinking with publishing best practice across a range of channels to create audience-focused content solutions. Our team consists of specialists across strategy, editorial, digital, social, design, and sales, working with Australasia's biggest brands.