Senior Data Analyst - Digital Marketing & Web AnalyticsCox Purtell Staffing Services provided pay rangeThis range is provided by Cox Purtell Staffing Services. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeA$550.00/daily - A$560.00/dailyAbout the companyJoin a leading global company in financial and business management solutions, where you'll work with cutting-edge technology, data, and analytics to enhance digital marketing strategies, optimise customer experiences, and drive business success. Recognised as a top workplace in technology, they offer an innovative and collaborative environment where you can make a real impact.About the roleThe role focuses on analysing digital advertising performance across multiple platforms (Google, Meta, LinkedIn) and optimising web funnels to improve customer acquisition and conversion rates.You'll work closely with marketing, web analytics, and tech teams to build data-driven insights, develop reporting dashboards, and drive A/B testing initiatives. Strong skills in SQL, Python, GA4, BigQuery, and visualisation tools like Tableau are essential, along with experience in media analytics, attribution modelling, and performance marketing optimisation.Key responsibilitiesMarketing Data Analysis & Insights: Analyse omni-channel media data (Google Ads, Meta, LinkedIn) to evaluate digital campaign performance and provide actionable recommendations to optimise strategy.Web Funnel Optimisation & A/B Testing: Identify conversion bottlenecks, develop A/B test hypotheses, and collaborate with Web and CRO teams to improve user experience and business KPIs.Data Storytelling & Reporting: Build dashboards and reports with compelling visualisations to communicate insights and drive marketing decision-making.Data Integration & Infrastructure: Manage data pipelines between digital marketing platforms and data warehouses, ensuring seamless data flow for reporting and analysis.Cross-Functional Collaboration: Partner with teams across Performance Marketing, Web Analytics, Mar-Tech, and DevOps to align data insights with business goals and enhance campaign effectiveness.RequirementsExperience & Education: 5+ years in digital marketing analytics, web analytics, or related fields, with a Bachelor's degree in Statistics, Economics, Data Science, or a similar discipline.Technical Skills: Proficiency in SQL, Python, and R for data analysis, with experience in Tableau or QlikSense for reporting and visualisation.Marketing & Web Analytics: Hands-on experience with Google Ads, Meta, LinkedIn Ads, GA4, Adobe Analytics, BigQuery, and Google CM360 to analyze campaign and web funnel performance.A/B Testing & Experimentation: Expertise in designing, executing, and analysing A/B tests to optimise web funnels and improve conversion rates.Communication & Collaboration: Strong ability to translate data insights into actionable recommendations and work cross-functionally with marketing, analytics, and engineering teams.*Candidates must hold full, unrestricted working rights in AustraliaSeniority levelMid-Senior levelEmployment typeContractJob functionAnalyst, Information Technology, and MarketingIndustriesBusiness Intelligence Platforms, Data Infrastructure and Analytics, and Software Development
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