2 days ago Be among the first 25 applicants
Join a fast-growing fitness franchise & make an impact!
Are you a results-driven digital marketer with a passion for growth, performance marketing, and brand storytelling? Do you thrive in a fast-paced environment managing multiple campaigns across different brands? If so, we’d love to hear from you!
About Us
Our business is a rapidly expanding fitness franchise redefining the way people move, train, and feel. With our unique approach, we empower individuals and communities to experience the joy of movement every day. We are looking for a Performance Marketer to join our Head Office team and help drive lead generation, optimise campaigns, and scale our marketing efforts.
About the Role
As a Performance Marketer, you’ll play a key role in driving performance marketing for both franchise lead generation and member acquisition. You’ll be responsible for managing ad accounts, optimising landing pages, and crafting high-performing campaigns across Meta, Instagram, and other digital channels. This is a hands-on role that requires a strategic thinker who can execute, analyse, and iterate to deliver measurable growth.
What You’ll Do
Performance Marketing & Paid Media
* Manage and optimise paid advertising campaigns across Meta, Instagram, and other digital platforms.
* Develop and execute monthly paid media strategies to generate high-quality franchise leads and drive member acquisition.
* Monitor ad performance, analyse key metrics, and implement A/B testing to improve results.
* Manage budgets effectively to maximise return on ad spend (ROAS).
Funnel & Page Optimisation
* Design and optimise landing pages and lead funnels to improve conversion rates.
* Implement data-driven strategies for lead nurturing and remarketing campaigns.
* Work with the web development team to enhance user experience and conversion paths.
Marketing Automation & CRM
* Set up and manage automation workflows for lead generation, onboarding, and retention.
* Utilise CRM tools to track lead progress and optimise engagement through automation.
* Manage and improve email and SMS marketing sequences for franchise and member acquisition.
Creative & Copywriting
* Develop high-converting ad creatives, including video, static, and carousel formats.
* Write compelling ad copy, landing page content, and email sequences tailored to different audience segments.
* Ensure brand consistency across all marketing materials and campaigns.
Analytics & Reporting
* Track and report on key marketing KPIs, providing insights and recommendations.
* Use data analytics tools (Google Analytics, Meta Ads Manager, etc.) to measure performance and identify opportunities.
* Regularly present campaign insights and optimisation strategies to the Head of Growth.
Who You Are
* 3+ years of experience in performance marketing, digital advertising, or growth marketing. Agency experience or managing multiple brands in fast-paced environments is a plus.
* Proven expertise in Meta and Instagram ad platforms, with a strong understanding of audience targeting and bidding strategies.
* Hands-on experience with marketing automation tools (HubSpot, ActiveCampaign, Zapier, etc.).
* Proficiency in landing page builders and conversion rate optimisation (CRO) .
* Strong analytical skills with a data-driven approach to decision-making.
* Excellent copywriting skills with a focus on conversion optimisation.
* Experience in franchise marketing or the fitness/health industry is a bonus.
Why Join Us?
Be part of an exciting and growing fitness brand.
Work in a collaborative and dynamic team environment.
Opportunities for growth and career development.
Competitive salary and hybrid work flexibility.
Ready to drive growth with us? Apply now and help us scale to new heights.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
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