Digital Marketing Executive
Mojo Dojo is a performance-driven digital media agency focused on enhancing our clients' search presence. We're seeking a results-oriented Digital Marketing Executive to make significant contributions across a range of digital channels.
The Role:
As a Digital Marketing Executive, you will be responsible for driving measurable growth for our clients through expert management and optimization of SEO and paid advertising campaigns. You will lead day-to-day execution on campaigns, analyze performance, and provide data-driven recommendations.
This role is like a Swiss Army knife, providing you with exposure to a variety of digital marketing channels, allowing you to refine your skills and explore potential career paths within the digital landscape.
Responsibilities:
* Develop and execute comprehensive strategies across a range of digital channels, including SEO and paid advertising.
* Conduct in-depth keyword research, technical SEO audits, and content optimization.
* Manage and optimize paid advertising campaigns on platforms like Google Ads (Search, Display, Shopping) and social media (Facebook, Instagram, LinkedIn).
* Monitor and analyze campaign performance using tools like Google Analytics.
* Perform A/B testing and deliver data-driven insights to enhance campaign effectiveness.
* Generate detailed performance reports and communicate results to clients.
* Collaborate with content and web development teams to ensure seamless campaign implementation.
* Manage campaign budgets and ensure efficient resource allocation.
* Identify and implement strategies to maximize client ROI.
* Stay up-to-date with the latest digital marketing trends and best practices.
Qualifications:
* Proven experience contributing to a range of digital channels, including SEO and paid advertising.
* Proficiency in Google Analytics, Google Ads, and other relevant tools.
* Strong analytical and problem-solving skills, specifically related to SEO and paid advertising performance.
* Excellent communication and reporting skills, particularly in relation to SEO and paid advertising metrics.
* Ability to manage multiple SEO and paid advertising projects and meet deadlines.
* Understanding of WordPress and other CMS platforms is advantageous.
* Experience in a client-facing role is advantageous.
Seniority level
Entry level
Employment type
Full-time
Job function
Advertising, Marketing, and Information Technology
Industries
Advertising Services
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