Job Title: Brand ManagerDepartment: MarketingReports To: CMOLocation: Melbourne CBDJob Type: Full-TimePosition Overview:The Brand Manager is responsible for the development and execution of strategies that enhance the perception and growth of The Thomas Group's brands, Paul Bram and DX Diamonds.This role involves managing the brand's positioning, visual identity, and overall consumer experience across various channels, ensuring it resonates with our target market and reflects our luxury, craftsmanship, and trust values.This role requires a strategic thinker passionate about storytelling, a deep understanding of luxury consumer behaviour, and experience executing high-impact marketing campaigns across various channels.The Brand Manager will be critical in maintaining consistency across all marketing channels, including overseeing social media platforms and ensuring that website content is optimised and aligned with the brand's voice and messaging.The Brand Manager collaborates with cross-functional teams, including marketing, retail, and external agencies, to ensure brand consistency and drive awareness, loyalty, and market share.Key Responsibilities: Brand Strategy Development: Assist in developing and implementing long-term and short-term brand strategies in alignment with the company's overall objectives.Conduct market research and analyse consumer trends to ensure the brands remain competitive and relevant.Brand Positioning and Messaging: Maintain the brand's positioning, ensuring consistency across all marketing touchpoints.Maintain brand guidelines, including visual and verbal identity, tone of voice, and messaging.Marketing Campaigns: Support the planning and execution of integrated marketing campaigns that promote the brands to target audiences.Collaborate with agencies and colleagues to ensure cohesive campaign execution.Social Media Management: Oversee the brand's social media strategy and daily management across platforms (e.g., Facebook, Instagram, LinkedIn, TikTok).Develop content calendars, curate posts, and monitor community engagement.Track performance metrics for social media campaigns and adjust strategies to increase engagement and brand presence.Website Updates & Content Management: Manage and update the company website to reflect the latest brand messaging, product offerings, and promotional content.Collaborate with web developers and agencies to implement essential updates, including content creation, image uploads, blog posts, and SEO optimisation.Ensure the website provides a seamless, branded user experience.Consumer Insights & Market Research: Conduct regular analysis of consumer behaviour, market trends, and competitor activity.Use insights to adjust strategies and optimise brand performance.Budget Management: Assist with the management of the brand's marketing budget.Monitor and report on campaign performance, return on investment (ROI), and adjust tactics as necessary.Partnerships & Collaborations: Identify and manage partnerships with influencers, media, and other brands that align with The Thomas Group's luxury image, driving brand visibility and prestige.Retail Support: Work closely with the retail team to ensure that in-showroom branding, visual merchandising, and customer experience are consistent with the overall brand strategy.Performance Monitoring: Track key performance indicators (KPIs) such as brand awareness, market share, and campaign ROI, using insights to refine strategies and optimize marketing initiatives.Key Metrics: Increased brand awareness in the luxury market.Enhanced customer engagement and loyalty.Strong partnerships with influencers and luxury media.Required Skills & Experience: Education and Experience: Bachelor's degree in Marketing, Business, Communications, or a related field.3-5 years of experience in brand management, marketing, or related roles, preferably within the luxury or fashion sectors.Proven track record of developing and implementing successful integrated marketing campaigns.Data-driven with a deep understanding of market research and consumer behaviour.Strong understanding of luxury consumer behaviour and trends within the jewellery industry.Experience managing digital marketing efforts, including social media strategy, content creation, and optimisation.Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.Creative thinker with the ability to translate brand vision into compelling marketing initiatives.Familiarity with marketing analytics tools (e.g., Google Analytics, HubSpot, or similar platforms) and social media management tools (e.g., Hootsuite, Sprout Social).Experience with CMS platforms (e.g.Shopify) for basic website updates.Personal Attributes: Passion for luxury brands and high-end products, with a keen eye for detail and aesthetics.A self-starter with experience working in small teams.Strategic mindset, focusing on driving results while maintaining the brand's integrity.Strong project management skills, with the ability to prioritize and manage multiple initiatives.Collaborative team player, comfortable working across different teams to achieve common goals.Adaptable and innovative, with a desire to push the boundaries of traditional marketing.Location & Travel Requirements:This position is based in our beautiful Melbourne office, and occasional travel is required for events and collaborations.About Us:The Thomas Group is the proud operator of two prestigious diamond engagement ring and jewellery brands – Paul Bram Diamonds and DX Diamonds.With a rich history from 1927, Paul Bram is Melbourne's premier destination for diamond engagement rings, embodying luxury, style, and bespoke design.Our beautiful showroom in the heart of Melbourne has cultivated a loyal customer base that spans generations.As one of the first brands to collaborate with influencers such as Rebecca Judd and with timeless hero creativity in line with the world's leading luxury brands, Paul Bram is committed to upholding its almost 100-year legacy of excellence.DX Diamonds was established in 2000 and has been a trailblazer in online retail diamond trading and customisation.Our dynamic online retail platform is complemented by cutting-edge, award-winning "New York" loft-style boutiques in Melbourne and Sydney.DX Diamonds will undergo an exciting brand refresh, promising new horizons and opportunities. #J-18808-Ljbffr