Overview
We seek a talented and experienced Content Creator to join our dynamic Migration Practice team. This role is crucial in developing and executing our digital content strategy across multiple platforms, focusing on YouTube, Instagram, TikTok, and Facebook. The ideal candidate will be responsible for creating engaging visual content that educates, informs, and attracts potential clients interested in Australian migration services.
Key Responsibilities
* Develop and produce high-quality visual content, including educational videos and Shorts, adhering to our content calendar and strategic goals.
* Create engaging content that aligns with our brand voice and migration expertise.
* Collaborate with migration agents and legal experts to ensure content accuracy and compliance with Australian immigration laws and regulations.
* Implement SEO best practices to optimize content for search engines and increase organic reach.
* Monitor digital engagement metrics and adjust content strategy based on performance data.
Video Production
* Script, shoot/use stocks, and edit videos for various platforms, ensuring a consistent and professional look that aligns with our brand identity.
* Incorporate dynamic elements and motion graphics to enhance visual appeal and viewer engagement.
* Design and implement visually stunning intros and outros that reinforce brand recognition.
* Utilize advanced editing techniques, transitions, and overlays to create a cohesive and professional viewing experience.
Social Media Strategy
* Develop and maintain a content calendar for all social media platforms, ensuring regular and timely posts.
* Stay updated on social media trends and platform algorithm changes, adapting our strategy accordingly.
* Analyze competitor content and industry trends to inform our content strategy and maintain a competitive edge.
Branding and Visual Identity
* Contribute to the development and maintenance of our brand's style guide for digital content.
* Ensure all created content adheres to our established visual identity and tone of voice.
* Create templates for recurring content types to maintain consistency across platforms.
Collaboration and Project Management
* Work closely with the marketing team to align content with overall marketing objectives and campaigns.
* Coordinate with migration experts to develop content that addresses the common questions and concerns of potential migrants.
* Manage content production timelines and meet deadlines consistently.
Required Skills and Qualifications
* 3-5 years experience in content creation
* Proficiency in video editing and graphic design software
* Strong understanding of social media platforms and best practices
* Excellent visual storytelling and communication skills
* Portfolio demonstrating high-quality video and social media content
* Knowledge of SEO and content optimization techniques
* Familiarity with Australian migration processes (preferred)
Key Performance Indicators
* Growth in followers and engagement rates
* Increase in video view duration and retention
* Lead generation through content marketing
* Consistency in posting and content quality
Technical Requirements
* Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
* Experience with graphic design tools (e.g., Adobe Photoshop, Illustrator)
* Familiarity with social media management and analytics tools
This role requires a creative, detail-oriented individual who can translate complex migration information into engaging visual content. The successful candidate will play a crucial role in growing our digital presence and helping potential migrants navigate Australian immigration processes.
Sponsorship for 482 / 186 or 494 visas will be available for the right candidate.
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