Brand & Communications Planning Director
We seek an experienced Brand & Communications Planning Director to lead integrated marketing strategies and drive meaningful results in a fast-paced, results-driven environment.
In this pivotal role, you'll focus on taking charge of brand and connection planning strategies for a leading financial services brand.
Key Responsibilities:
* Develop tailored brand and communication strategies aligned with business objectives.
* Lead CRM and connection planning initiatives to create personalized, multi-channel experiences.
* Translate customer insights into actionable strategies and creative briefs.
* Partner with creative and media teams to deliver consistent, integrated campaigns.
* Define KPIs and optimize campaign performance with actionable insights.
* Stay attuned to cultural trends, leveraging them for impactful campaigns.
Qualifications:
* Proven expertise in brand and communications planning.
* Strong background in customer insight analysis and CRM best practices.
* Experience in financial services marketing and a deep understanding of its regulatory environment.
* Excellent collaboration and stakeholder management skills.
* A balance of analytical and creative thinking, with a flair for storytelling.
This is your chance to shape strategies that create meaningful audience connections.
If you thrive in a collaborative environment and are ready to make a difference, we invite you to explore this opportunity further.