Join Us in Shaping the Experience Gold Coast's Team and Story! About Us: As an organisation, Experience Gold Coast assumes a significant responsibility in growing the visitor economy of the Gold Coast, managing multiple events and elevating experience precincts within the region. With a clear objective of positioning the Gold Coast as an elevated lifestyle destination for the world, our team are in service of visitors and locals alike.
The broader Marketing team have recently moved into a new shared services way of operation, in service of the functional streams we represent – Arts & Culture, Education, Events & Tourism. Our nimble and passionate group have an unprecedented level of energy and momentum, ready to amplify our work, region and the incredible communities that make the Gold Coast tick.
While this role will focus predominantly on the Education stream, the entire marketing team operates in an agile way of working to move and support business priorities.
About the Role In pursuit of our mission, we are currently seeking a Marketing Manager with a passion for brand-building and campaign management to join us in creating vibrant, engaging marketing experiences that capture the spirit of the Gold Coast and speaks directly to culturally diverse youth-audiences, with a particular focus on students.
Reporting to the Campaign Director, this role is focused on leading strategic marketing initiatives that drive awareness, engagement, and growth in this emerging market. As the Marketing Manager – Education, you will work closely with cross-functional teams to bring campaigns to life, while also supporting projects across the broader organisation.
What You'll Do: Lead with Vision – Set and execute a compelling strategy for the Education stream, guiding a multidisciplinary team of creatives to deliver impactful campaigns aligned with EGC's brand goals and values,Build & Execute Campaigns – Develop and manage marketing strategies targeting emerging audiences, especially youth-driven markets, and oversee launch campaigns across international and domestic audiences,Activate the Brand – Drive brand consistency and innovation, ensuring all touchpoints reflect EGC's ethos and resonate with diverse audiences. You'll be responsible for on-the-ground activations and memorable brand experiences,Collaborate Across Functions – Work with various departments to align efforts with overall business goals, providing mentorship and supporting colleagues within a shared services environment,Analyse & Optimise – Use market data and campaign insights to fine-tune strategies and boost campaign performance. Manage budgets effectively, allocating resources to high-impact initiatives. What You'll Bring: Demonstrated success in managing high-impact marketing initiatives that resonate with youth audiences in both local and international markets. It would be highly desirable if you have proven experience specifically with international and domestic student audiences,A track record of guiding and inspiring teams, fostering a collaborative and innovative environment,Ability to quickly adapt to changing priorities and market trends, with a focus on driving outcomes,Proficiency in using analytics to measure campaign success and optimise future strategies. This role is based on the Gold Coast, Queensland.
Ready to Dive In? If you're excited to be part of a team that's shaping the future of the Gold Coast's brand, we'd love to hear from you! If you have the drive to lead creative marketing initiatives and a passion for connecting with audiences in unique and meaningful ways, apply today and be a key part of our dynamic marketing team.
Experience Gold Coast is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.