About Us:We are a well-established, client-focused real estate agency based in Australia, committed to guiding individuals and families through their property journeys. Our reputation is built on expert knowledge, transparency, and personalised service, ensuring every client enjoys a seamless experience. Join our team and help drive our mission to deliver tailored property solutions through innovative and efficient marketing. Role Overview:The Marketing Specialist will be instrumental in optimising our warm-funnel nurturing processes, allowing our sales agents to focus on negotiating with active buyers and hot leads. This role will also seek innovative solutions to enhance efficiency, leveraging technology to scale our marketing efforts. Ideal candidates will have experience in digital marketing, an understanding of the real estate industry is ideal but not necessary, and a talent for integrating systems that support lead nurturing and agency growth. Key Responsibilities:Warm Funnel Systemisation: Develop and manage systems for nurturing warm leads, creating a seamless handoff process to the sales team once leads are sales-ready.Digital Marketing Strategy: Implement digital campaigns across social media, email marketing, SEO, and paid advertising to drive engagement and build our brand presence.Technology Integration: Identify and implement tech-driven solutions to streamline marketing processes, enhance client interactions, and support scalable growth.Content Creation & Brand Management: Produce and manage content that aligns with our brand voice and resonates with our target market, ensuring consistency across all channels.Lead Generation & Nurturing: Design strategies to generate and nurture leads through effective marketing funnels, ensuring agents receive qualified leads primed for conversion.Event Coordination: Support client events and community initiatives to strengthen brand presence and engagement.Market Analysis: Keep a pulse on market trends, competitor activities, and emerging technologies to inform strategic marketing decisions.Reporting & Analytics: Track and analyse campaign performance, reporting on ROI and lead progression metrics to optimise marketing strategies.Key Requirements:Experience: 3+ years of marketing experience, ideally within real estate or a related industry, with a focus on lead nurturing and funnel management.Tech Savvy: Demonstrated ability to evaluate and implement tech solutions that drive efficiency and scalability, including CRM and automation tools.Communication & Content Creation: Strong written and verbal skills, with experience in creating compelling, on-brand marketing materials.Analytical Mindset: Proficient in using data and analytics to refine marketing strategies and improve lead management.Organisational Skills: Proven ability to manage multiple projects and optimise processes to support business goals.What We Offer:A collaborative work environment that values innovation and growthOpportunities for professional development and career progressionCompetitive salary package aligned with experience and industry standardsHow to Apply:Please submit your resume and a cover letter detailing your experience and how you would contribute to systemising our lead nurturing processes.