Location: This role could be based out of any of our PwC offices in Australia.Our Clients & Markets team work together across the business to design and deliver targeted go-to-market strategies that drive qualified client interest and measurable value to the firm. As a community of solvers, we are closely connected with the partners and teams we support, across the local and PwC global network, and with the clients and markets we serve together.The Client and Markets team provide marketing leaders/managers and the Firm with best practice go-to-market expertise, campaign management, implementation, and evaluation of marketing programs. We deliver alignment to priority GTM teams, working across multiple programs at once to align with the firm needs, business response, and strategy, blending technical skills and strategy to advise our internal functions and teams with spectacular results. And our team is expanding. We’re looking for a Marketing Specialist to work in an integrated way with marketing managers to deliver priority marketing programs and campaigns within our vast community of solvers.Use the know-how you've gained in marketing and communications. With new problems to solve, you’ll have plenty of support and opportunities to grow. We work from anywhere, so your strong communication skills and team ethos will get a workout. You'll learn plenty as you provide integrated, end-to-end campaign development from strategy through to execution to help achieve marketing objectives in a workplace that’s human-led and tech-enabled.Day to day, you’ll solve problems by designing the campaign journey and contributing to the go-to-market approach that best meets the marketing program desired outcomes and best practice principles. In our Client and Markets team, you’ll also:Coordinate and execute marketing programs and projects to meet agreed deadlines and budget, deliverables and metrics including:Brief and project manage internal and external agencies and suppliers – research, communications, paid media and advertising, copywriting, web, design, social media, events, podcasts, publishers etc.Deliver activations at events and conferences; content curation; multi-channel campaigns and post-implementation reporting.Confidently coordinate key internal and external stakeholders, relationships, and partnerships.Support the development and curation of content for owned, internal and external channels including: website, media, client eDM pipeline, social and digital platforms and internal microsite(s).Evaluate the success of overall programs and projects (digital or otherwise) through the analysis of various data points to present actionable insights and inform future marketing strategy, operations, and tactics.Develop value propositions and shape campaign content and messaging hierarchy in collaboration with Marketing leads and SMEs.Develop internal communications plans to support campaign awareness and engagement activities with key stakeholder groups within the firm.Identify opportunities to align as One Firm to ensure marketing activity is streamlined and coordinated for our clients.Evolve, enhance, and optimise marketing best practices to deliver a superior client experience and create operating efficiencies.Champion the implementation and integration of Salesforce into the go-to-market approach.Embrace agility and be responsive to support evolving needs of PwC and market dynamics.Ensure all brand, risk & legal compliance is adhered to.Champion our client-first one firm strategic marketing approach, collaborating with fellow marketers across Industries, Platforms, and Businesses to achieve a coherent PwC presence in the market.Relevant Experiences And QualificationsUnderstand and experience in delivering integrated traditional and digital marketing campaigns.Strong digital knowledge and skills across marketing-related platforms, ideally Salesforce, Salesforce Marketing Cloud, and CMS platforms.A strong, data-driven project manager, who is highly collaborative, builds relationships, with the ability to manage multiple programs of work.High attention to detail, strong written and verbal communication skills, and commitment to continuous learning and development contribute to the firm’s best practice marketing.Strong project management experience, including budget management.Highly analytical and commercially minded with an ability to connect the dots.We welcome the opportunity to speak to candidates about our value proposition and recognition and reward approach.The minimum salary for a Senior Associate in this role is AUD 81,600.00 including superannuation. Manager/Senior Manager/Director positions will receive a salary range above this in line with the salary bands for these positions.A candidate’s final salary will be determined based on the skills and experience that the candidate brings.We look forward to exploring how your expertise aligns with our team's goals.616877WD
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