Job Title
Marketing Specialist
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About the Role
We are seeking a Marketing Specialist to play a crucial role in driving our company's growth through strategic marketing initiatives.
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Key Responsibilities
* Market Analysis and Strategy Development: Identify market opportunities to enhance our competitive positioning, advise on plan development, coordination, and implementation for pricing and promoting our goods and services.
* Campaign Management: Design and execute targeted marketing campaigns across digital, social media, and email channels to boost engagement and lead generation, monitor and optimise campaign performance to achieve business objectives.
* Search Engine Optimisation (SEO) and Search Engine Marketing (SEM): Develop and implement effective SEO strategies to increase website traffic, manage SEM campaigns to maximise return on investment and brand visibility.
* Performance Analysis and Reporting: Analyse marketing data to measure campaign success, provide actionable insights and prepare detailed performance reports for stakeholders.
* Collaboration and Branding: Work closely with design, content, and development teams to ensure cohesive and effective branding across all marketing channels, create compelling and audience-specific marketing materials that align with our goals and values.
* Industry Awareness and Innovation: Stay up-to-date with market trends, emerging technologies, and best practices in marketing to ensure we remain at the forefront of the industry.
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Requirements
* Bachelor's degree or higher qualification in marketing or a closely related field; or at least five years of experience in a similar position.
* Expertise in SEO, SEM, and social media strategies.
* Proficiency in tools such as Google Ads, Google Analytics, and CRM platforms.
* Strong analytical, organisational, and problem-solving skills.
* Excellent written and verbal communication.
* A creative mindset and a results-oriented approach.
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This position is open exclusively to Australian citizens and permanent residents. To apply, please submit your application via the job portal where this vacancy is advertised, ensuring your CV and cover letter outlining your suitability for the role are included.