Role Overview
We are seeking a Digital Journey Optimisation Manager to join our team. As a key member of our squad, you will be responsible for delivering personalised and engaging digital experiences that drive conversions for the business and improve customer satisfaction.
Key Responsibilities
* Manage the end-to-end delivery of digital experiences and campaigns, including A/B testing and personalised messaging, using Adobe Target, Adobe Experience Manager, Adobe Experience Platform, and Adobe Analytics.
* Work closely with product, marketing, data analytics, external, and digital UX partners to define, develop, build, and execute on a data-driven tactical roadmap for our Essential Super experiences.
* Identify and drive key strategic initiatives to drive key business and customer outcomes.
* Support project delivery of features and products by using data to inform priorities and ensuring ongoing reporting and optimisation can be achieved with correct tagging.
* Create digital behavioural segments for campaigns using Adobe Audience Manager, Adobe Experience Platform, and Adobe Analytics.
* Review and advise on digital analytics tagging specifications to enable us to track online customer behaviour.
* Monitor and report on results and performance metrics, web analytics, and customer insights to ensure performance is in line with forecast.
Requirements
* A clear customer focus with proven channel and stakeholder management experience.
* Exceptional communication, influencing, and negotiating skills.
* Strong analytical and financial acumen – Adobe Analytics highly regarded or similar application used to extract useful insights from digital data.
* Flexibility to balance work between strategy and hands-on technical tasks.
* Risk management experience.
* Hands-on experience with conversion optimisation platforms (such as Pega, Adobe Experience Platform, Adobe Target, and Adobe Audience Manager).
* Passionate about SEO/website/owned channel optimisation, digital marketing, and staying up-to-date with the latest industry trends.
About Us
We advocate and facilitate a culture of inclusion and respect, celebrating all cultures, abilities, genders, expressions of gender, and sexual orientation. We believe in working for a place that works for you and offer flexible working options within our team.
We're committed to being an accessible employer and want to make finding your dream job as easy as possible. If you require additional support, please contact HR Direct on 1800 989 696.