Collaboration for Regional Growth
Boomtown is a joint initiative between major Australian media companies, including Southern Cross Austereo, WIN, Seven, ARN, Australian Community Media, Imparja, and News Corp Australia. Our mission is to promote regional growth and reach the 9.8 million people living in regional Australia.
This represents one of the largest and fastest-growing markets for brands and advertisers to tap into. However, despite its potential, only 17% of national media budgets are invested in regional Australia.
Launched in April 2019, Boomtown aims to demystify and demonstrate the benefits of advertising in regional Australia through various initiatives, including:
* A high-rating education program
* The Boomtown Hub planning tool
* Trade advertising
* Sponsorships
* Events
As a key member of our team, you will play a vital role in driving this vision forward. You will be part of a dynamic and supportive culture that encourages creativity and innovation.
About the Role
The Boomtown Marketing Lead will oversee the development and execution of a unique marketing and content strategy that achieves a high level of awareness and appeal amongst targeted business-to-business trade marketing communities.
This includes managing the fiscal year strategy within budget and deadlines, identifying opportunities to boost regional media revenue, and overseeing the financial P&L. The successful candidate will also be responsible for evolving the Boomtown Brand Strategy, creating brand campaigns and sales collateral, and leading PR, social media, event, sponsorship, and EDM strategies to increase brand awareness and engagement.
What We're Looking For
We are seeking an experienced professional with tertiary qualifications or extensive experience (5+ years) in strategic marketing, stakeholder management, and campaign development. The ideal candidate will have a proven track record in building strong relationships, strong communication skills, and the ability to innovate and effectively convey ideas.
Industry leading and gender-neutral Paid Parental Leave Policy which offers 20 weeks paid parental leave for a primary carer
Flexible & hybrid working environment (we offer a range of flexible working options to help our people balance work and home life)
Attractive salary package and opportunities for growth & progression – we love to promote internally across our 65 offices