Key Responsibilities
* Develop and Implement Marketing Strategies: Create and lead marketing strategies to drive brand awareness, user acquisition, and engagement across digital and traditional channels.
* Content Creation and Management: Oversee the development of engaging content, including blogs, social media posts, email campaigns, case studies, and more, to resonate with tradespeople, training providers, and industry stakeholders.
* Social Media and Digital Marketing: Manage and grow our social media presence, running campaigns that engage our audience and drive traffic to the platform.
* SEO and Website Management: Optimize website content for SEO to improve organic search visibility and monitor site performance to enhance user experience.
* Email Marketing and CRM Management: Design and execute email marketing campaigns and manage our CRM to nurture leads and convert prospects into active users.
* Data Analysis and Reporting: Analyse marketing metrics to track campaign effectiveness, optimize strategy, and provide insights to the executive team.
* Brand Partnerships and Events: Identify and develop partnerships with industry influencers, associations, and event organizers to enhance brand presence and expand our reach in the trades and construction industry.
What We’re Looking For
* Experience in Marketing: Proven experience in a marketing role, ideally within the SaaS, construction, or trades industry.
* B2B and Digital Marketing Expertise: Strong understanding of B2B marketing strategies, with experience in digital channels, social media, and content marketing.
* Content Creation Skills: Ability to create and oversee compelling content that speaks directly to tradespeople, employers, and industry stakeholders.
* Analytical Mindset: Proficiency in using analytics tools (e.g., Google Analytics, CRM systems) to evaluate marketing performance and make data-driven decisions.
* Strong Communication Skills: Excellent written and verbal communication skills for creating clear, impactful messaging across channels.
* Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.
* Knowledge of the Construction Industry: Familiarity with the construction or trades industry is a strong asset, helping to tailor messaging and build relevant campaigns.
Why Join TradiePass?
* Make an Impact: Play a key role in shaping the TradiePass brand and helping tradies and businesses improve compliance and credential management.
* Growth Opportunity: Join a fast-growing, innovative company with opportunities for career advancement.
* Collaborative Environment: Work with a passionate, driven team dedicated to transforming the trades industry.
* Competitive Compensation: Salary, performance-based incentives, and benefits package.
If you’re ready to lead marketing efforts that make a real difference in the construction and trades industry, we’d love to hear from you!
Job Type: Full-time
Pay: $90,000.00 – $140,000.00 per year
Benefits:
* Work from home
Schedule:
* 10 hour shift
* 8 hour shift
Work Authorisation:
* Australia (Required)
Work Location: Hybrid remote in Malaga, WA 6090
Expected Start Date: 27/01/2025
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