Job Title: Communications & Marketing Manager
About the Role
We have a fantastic opportunity for a Communications & Marketing Manager to join our team. This role reports directly to the CEO and is responsible for the marketing and communications strategy of the Helpmann Academy, to build brand awareness, deliver campaigns, promote funding and professional development opportunities and engage with our broad range of external stakeholders.
About Us
The Helpmann Academy empowers South Australia's rising emerging creatives to realise their visions and build sustainable practices. We provide professional development opportunities including grants, awards, fellowships, mentorships, masterclasses, advisory services, and international artist residencies, all tailored specifically for South Australia's higher education students, tertiary graduates, and emerging artists.
Responsibilities
* Lead the communications and marketing strategy for the Helpmann Academy
* Plan, develop and manage brand and marketing campaigns to promote Helpmann Academy's calendar of funding and professional development opportunities to emerging creatives, while monitoring all campaigns and activity to report on effectiveness
* Lead innovative, engaging and authentic communications that actively engage with our broad range of stakeholders including university, government, industry and corporate partners, as well as philanthropic trusts, foundations and donors
* Lead and manage the development of all new website content and graphics, while working in consultation with our web developers to oversee user experience, SEO and optimisation
* Lead the social media strategy for the Helpmann Academy, working closely with the Content Producer to develop compelling content, create content schedules, manage paid campaigns and activity, review analytics and oversee audience development
* Lead the development of marketing collateral including invitations, signage, flyers, catalogues etc in accordance with our Style Guide for Helpmann Academy programs and events
* Manage ticketing platform (Humanitix) for artist and stakeholder events including event creation, content updates, attendance tracking and ticket sales
* Manage the annual marketing budget and monthly reconciliation with the Administration Coordinator
* Support the CEO and Engagement & Development Manager with the Annual Appeal and other fundraising requests as directed, including ideation, website content, email and social media campaigns
* Work with Helpmann Academy's market research partner on annual market research projects including artist surveys and impact reports
* Maintain and develop strong public relations strategies and media relations to build brand awareness of Helpmann Academy's programs, events and opportunities
* Provide quarterly marketing reports for Board papers and other reports as requested by the CEO
Requirements
* 5+ years' experience working in communications and marketing including at least 2 years managing people
* Relevant tertiary qualifications in marketing, media, journalism, or a related field
* A strong understanding and experience with managing and updating websites, using content management systems and working with web developers
* Proven social media strategy experience including audience development, community management and content creation
* Excellent written and verbal communication skills and experience in copywriting
* Able to inspire people into action through the power of storytelling
* Demonstrated ability to work independently, taking a project from concept to completion, meeting all deadlines, and to work collaboratively with a range of stakeholders
* Highly proficient with MS Office, Adobe Creative Suite, Canva, WordPress and Campaign Monitor
Personal Attributes
* Ability to lead and inspire teamwork and collaboration
* A positive mindset paired with a commitment to open communication
* Ability to integrate quickly into a dynamic team environment
* Warm and friendly manner
* Courteous and efficient dealings with a varied range of stakeholders
* Interest and passion for the arts
Application Instructions
Please address your application to Jane MacFarlane, CEO, Helpmann Academy. Applications must be submitted via https://helpmannacademy.com.au/join-the-team/ using the online application form.