Job Title: SEO Manager
We're here to help small businesses supercharge their operations by automating routine tasks, surfacing actionable insights and connecting them with the right data, advisors, and apps.
As an SEO Manager at Xero, you'll develop and implement a strategy for organic growth expansion of xero.com across all search engines, collaborating with our internal team and agency partners.
Key Responsibilities:
* End-to-end management of SMB Acquisition SEO initiatives globally
* Leading SEO projects from strategy planning to implementation and performance monitoring
* Owning keyword intelligence and defining opportunities and gaps in keyword coverage
* Collaborating with content, website, CRO, and analytics teams to support advertising strategies
* Collaborating with SEO agency partners
* Developing offsite strategies to support SEO efforts using performance data and competitive insights
Requirements:
* Proven expertise in data-driven SEO, including Core Web Vitals, E-E-A-T, programmatic SEO, and emerging trends
* Strong analytical skills with attention to detail and experience with SEO performance tracking tools like Google Analytics and Search Console
* Excellent communication and cross-functional collaboration skills
* A curious and passionate approach to SEO and performance marketing, with commitment to continuous learning
About Xero:
We offer generous paid leave, dedicated wellbeing leave, health insurance, life insurance, income protection, wellbeing programs, employee resource groups, 26 weeks of paid parental leave, Employee Share Plan, beautiful offices, flexible working, career development, and other benefits that reflect our human values.