The primary objective of the Brand Manager – is to drive the growth of the brand in terms of equity and financial performance in the assigned territory. This will be achieved by driving a number of initiatives across the full marketing mix and influencing cross functional teams such as Sales and Customer Marketing to achieve Brand Growth, Net Sales, Market Share and Brand Contribution objectives. The BM will be responsible in particular in ensuring ongoing innovation and product maintenance of the portfolio with continual upgrades and changes in product formulations to bring to the assigned market. In order to achieve the above set objectives, the BM will work with Marketing, Sales, Customer Marketing, Supply Chain, Finance, Innovation, Regulatory Affairs and Educational Teams. About the job Achieve revenue and gross margin targets in line with allocated Brand Budgets: Brand Strategy, Planning & Execution – Developing annual Brand Plans and strategies which deliver a step change in brand performanceMarket Insight – Identifying fresh and incisive insights that unlock opportunities for growthBrand Building – Building on the current brand positioning to strengthen brand equity innovation – Identifying, developing and delivering new insightful products, claims, packaging and services which meet consumer needsCommercial Decision Making – Making robust, data driven and informed commercial decisions across key business levers to drive brand sales & profitabilityOwn the P&L for the Brand and or Brand Sub Group (BME, Pricing, P&L Performance, SKU Optimisation)Consumer Communication online & offline – Defining, delivering impactful and integrated communication solutions to achieve brand growth. Defining, delivering impactful and integrated ATL campaign via relevant touch-points inclusive of Mass media, Digital, SEM & Social Media and customer media initiativesMaintenance of the consumer websiteProduct maintenance – work closely with manufacturing, procurement and technical teams to ensure current portfolio of products remains on the market should there be any need for non-discretionary changes in formulation – execute changes and communicate appropriately to the Australian marketManage the Brand Marketing Expenditure budget on a monthly basis ensuring accurate monthly phasing forecast and overall spend to budgetMaximise performance of Advertising, Media and PR agencies in delivery and support of the marketing and communication initiativesPost evaluation of marketing activitiesIdentifying needs and coordinating Market ResearchTimely brand reporting on a monthly basis to cover brand performance, marketing activities and competitor intelligenceWork cross-functionally to solve any problems that arise and to introduce process improvementBrand Stewardship – Ensure brand design and behaviour across all in market materials and communication are in line with brand architecture and positioning and maintain an up to date brand for internal and external use Requirements & Qualifications: Bachelor's degree in Business / Commerce / MarketingComputer literacy essential; experience in Microsoft Office and mid-level competency with excel and PowerPointExperience having worked as a Brand Manager (1-2yrs), Assistant Brand Manager / Junior Brand Manager (2-3yrs) in OTC, Skincare, FMCG and/or Natural Healthcare industryFinancial management skills including the ability to manage expense budgets with strong key performance indicator focus