At Fliteboard, we are... On a mission to build the world's most loved electric water-sports brand, grow sales in excess of $200m within the next 3 years, and contribute to making oceans quieter and cleaner through the development of new technologies for marine transportation.
Growing from start-up to $80m in annual sales in the last 5 years we've been successful in establishing a global brand following and a loyal community of customers spanning 90 countries.
We have big ambitions, backed by the Brunswick Boat Group, the world's leading marine product group.
About the role Are you a dynamic and results-driven marketer with a passion for driving customer engagement and brand awareness?
We are seeking a highly skilled Social Media Manager to join our team and develop and execute our social media strategy to engage our audience, enhance brand awareness and drive business objectives across our two brands, Fliteboard and FLITELab.
This is an exciting opportunity for a talented individual to make a significant impact and contribute to the success of our company.
You're a team player and you're passionate about doing whatever it takes to deliver value.
We are working on something that has never been done before, so you'll be energetic, adaptable, and a fast learner who can make quick judgments with limited information.
The role will be based in our headquarters in our Byron Bay office.
Skills, Qualifications and Abilities: Degree in Marketing, Communications, Business or similar tertiary qualification, or equivalent experience as deemed suitable.
In depth knowledge of Social Media listening tools such as Hootsuite and KLEAR.
Extensive experience in creating social media campaigns to drive awareness and support conversion.
Demonstrate creative thinking, resourcefulness, and strong problem-solving skills.
Understanding of branding principles, consumer behaviour and market dynamics.
Strong research skills and the ability to grasp industry-specific knowledge quickly.
Ability to work on multiple projects simultaneously and meet deadlines.
High proficiency in Google Analytics and Microsoft Office.
Specific Responsibilities Develop and implement a comprehensive social media strategy aligned with overall marketing goals, brand guidelines and business objectives, across Instagram, Facebook, TikTok, LinkedIn and YouTube.
Plan and execute social media campaigns in line with the strategy.
Identify key performance indicators (KPIs) and set measurable goals for social media campaigns.
Develop and manage the content calendar and collaborate with the Creative team to ensure engaging and on-brand posts.
Foster and engage with our online community, responding to comments, messages, and mentions across all social media platforms.
Strengthen our community engagement by actively participating in conversations with customers and partners across all social platforms.
Build and maintain relationships with community partners and brand advocates.
Monitor and analyse social media metrics and optimise accordingly.
Prepare regular reports detailing key insights and recommendations for improvements.
Assist our partners in hosting quarterly webinars focused on social media best practices that align with our brand guidelines.
Experience Minimum 7+ years' experience in a social media role, preferably in a start-up, luxury brand or automobile industry.
Proven experience as a Social Media Manager driving awareness, follower growth, reach and engagement across all platforms including Meta, LinkedIn, YouTube and TikTok.
Ability to adapt to changes in social media algorithms and trends.
Creating briefs for creative departments, suppliers, agencies and community partners.
Strong analytical skills and in-depth working knowledge of Social Media Platforms, Hootsuite, SEO, GA and to track performance, optimise and report on results.
Worked in a fast pace and dynamic environment where priorities must be continually re-evaluated and adapted as required.
Proven experience managing relationships including athletes and content creators is a bonus.
Proven project management skills, the ability to plan, organise, prioritise, manage and track numerous concurrent activities to successful outcomes.
Ability to manage and be accountable for own responsibilities and objectives.
Highly developed interpersonal skills with the ability to engage and influence stakeholders.
Team member with strong work ethics, flexible in approach and supportive of others.
Demonstrates a strong passion for the brand and industry, a passionate watersports enthusiast who enjoys the outdoors.
What we can offer: Birthday Leave - have a day off on us!
Fliteboarding.
How to apply The role is offered as a full-time position, 5 days a week based in our Byron office.
IMPORTANT: Please email your CV and Cover letter outlining your reason for application, addressed to We welcome you to apply even if you don't match every requirement posted for this role.
No one candidate will be a 100% perfect match to our description, so if you are passionate about working on the next evolution in water-sports technology and have similar experience to what we are looking for, we encourage you to apply.
Diverse backgrounds and experiences promote innovation and our goal is to build a team that encompasses a variety of backgrounds, experiences, and skills.
Please note, as much as we would love to get back to all applications, only candidates who match the above will be considered for shortlisting.
We will be reviewing your application and responding if suitable with feedback, as soon as possible.
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