Job Title: Client Insight Manager
We are seeking a highly skilled Client Insight Manager to join our sales team and drive business growth by leveraging data-driven insights to inform strategic decision-making.
This role requires a blend of analytical expertise, strategic thinking, and strong communication skills to uncover actionable insights that drive client engagement, loyalty, and retention.
Main Responsibilities:
* Gather data from various sources, including client surveys, transactional data, market research, and external databases.
* Utilise statistical methods and data analysis techniques to extract meaningful insights from large datasets.
* Identify trends, patterns, and correlations in client behavior to understand key drivers of client satisfaction and loyalty.
* Develop and maintain client segmentation models based on demographic, behavioural, and psychographic factors.
* Conduct in-depth profiling of client segments to understand their unique needs, preferences, and pain points.
* Collaborate with marketing and sales teams to tailor messaging, products, and services to different client segments.
* Translate complex data into clear and actionable insights for internal stakeholders.
* Prepare and present reports, dashboards, and presentations that communicate key findings and recommendations.
* Work closely with cross-functional teams to ensure insights are incorporated into business strategies and initiatives.
* Define key performance indicators (KPIs) related to client satisfaction, loyalty, and retention.
* Monitor and track KPIs over time to assess the effectiveness of client engagement efforts.
* Identify opportunities for optimisation and continuous improvement based on data analysis and insights.
* Stay informed about industry trends, market dynamics, and competitive landscape.
* Conduct competitive analysis to benchmark our performance against key competitors and identify areas for differentiation.
* Provide strategic recommendations based on market insights to support business growth objectives.
Requirements:
* Experience working in a sales, media, product or integration team within media, advertising, marketing or publishing industries is preferable.
* Knowledge of relevant audience tools and survey building platforms, including Nielsen, Adobe Analytics, and Asteroid (Roy Morgan), is preferable.
* Familiarity with statistical research packages, including SPSS and Q Software.
* Exposure to both qualitative and quantitative research practices.
* Proven experience in leveraging client insights and analytics to drive business decisions and improve client satisfaction and retention.
* Ability to lead and unlock insights to support the development of strategic thinking.
* Experience and capability to visualise data in engaging and story-building ways.
* A proven track record of delivering results and achieving key performance indicators related to client satisfaction, retention, and business growth.
* Ability to think strategically and develop insights-driven strategies to address business challenges and capitalise on market opportunities.
* Solid understanding of the industry or market in which the organisation operates is beneficial.
Salary: $120,000 - $150,000 per annum
Location: Sydney, Melbourne, Brisbane, Perth, Adelaide
About Us:
We are proud to be Australia's most impactful media group. With over 150 brands across news, sport, and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio, and print platforms.
We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.
Benefits:
* Access to publications and products from across the News Corp family.
* Advice, support, and facilities for healthy minds and bodies, including an onsite gym at our Adelaide, Brisbane, and Sydney offices.
* A range of leave options to support your personal needs and moments that matter in life, including parental leave, birthday leave, volunteer leave, career break, and compassionate leave.
* Development opportunities, including diversity and inclusion-focused education series, and recognition.
* Support on making the most of your money.
* Exclusive offers across a range of products and services.
* Make a difference to our communities.
* Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms and parents' rooms.