About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. GroupM agencies include Mindshare, EssenceMediacom, and Wavemaker. With more than 1,000 people based in Sydney, Melbourne, Adelaide, and Brisbane, GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as a leader and collaborator in trading, content creation, commerce, sports, digital, finance, proprietary tool development, and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders, and people.
About GroupM Nexus
GroupM Nexus is the world’s leading global media performance organization that unites GroupM’s global performance talent and technologies. Nexus unites GroupM practices (search, social, programmatic, ad-ops, commerce) and solutions (Advanced TV, Advanced Programmatic, Advanced DOOH, and Goat) into a single unit. The global organization will be underpinned by a new cross-channel performance platform, AI, and international delivery hubs to set new benchmarks for innovation, effectiveness, and efficiency for GroupM’s agencies and clients.
This Role
This role is designed to deliver commerce strategy and planning to our clients and omni-commerce agency team. The role is responsible for operationalizing best practices, developing commerce planning, and delivering client business objectives.
3 Best Things About the Job
1. Work in an environment that promotes freedom, flexibility, empowerment, and diverse working styles to solve genuine business problems across some of the largest and most innovative brands in Australia.
2. The opportunity to gain experience and collaborate with a wide range of stakeholders across GroupM agencies (EssenceMediacom, Mindshare, Wavemaker), WPP sister agencies (Hogarth, AKQA, VML), and GroupM Nexus (Commerce, Search, Social, Programmatic, Advanced TV, Advanced DOOH, Advanced Programmatic) with plenty of engagement at Head of and MD level.
3. A fun environment that combines the best of being entrepreneurial whilst at the same time being part of the largest marketing services group in the world.
Job Responsibilities:
1. Take ownership of account level strategy for key commerce capability such as Amazon, Coles, Cartology, and Criteo.
2. Support existing planning team in category planning and archetypes supported by GroupM Commerce leads.
3. Support existing agency and Nexus planning to ensure that best-practice commerce strategy and planning is applied to the various brands and products.
4. Manage a team of direct reports, starting with 1 direct but multiple indirect reports.
5. Contribute to up-leveling account management and improve how we serve GroupM Commerce clients across agencies.
6. Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
7. Support the integration between commerce and brand media to develop end-to-end media plans for clients.
8. Manage relationships to ensure delivery of first-to-market media solutions.
9. Work with the Unilever team to support better connect trade to brand investment.
10. Stay up to date on the latest trends and best practices in retail media. Develop and cascade POVs on changing industry dynamics.
11. Engage with internal and external leaders across WPP agencies, technology providers, and retailers to develop go-to-market solutions.
12. Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
13. Lead the adoption of GroupM Commerce for new business and existing accounts.
Experience
1. Experience managing a team of direct reports, and a proven ability to drive their careers forward.
2. Proven track record of success in executing commerce campaigns that achieve business objectives.
3. Understanding of retail commercial elements such as profit margin, inventory levels, forecasting, and demand planning to inform media decisions.
4. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
5. Experience with retail bid management platforms, such as Pacvue or Skai.
6. Experience in campaign management and optimization across multiple retail platforms (Amazon, Criteo, Google, Meta, etc.).
7. Ability to collaborate effectively with internal teams and external partners.
8. An initiative-taker attitude that thrives in a fast-paced environment.
9. Excellent project-management skills; able to coordinate projects across multiple teams and functions.
10. Meticulous with the ability to coordinate projects across multiple teams and functions.
11. Excellent analytical skills, with the ability to analyze data and develop insights that inform strategy and optimization.
12. Strong presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders.
13. Knowledge of the retail landscape and relevant topics within the industry.
14. Agile and collaborative approach to designing and developing capabilities with strong sales, business, and commercial acumen.
15. High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals.
16. Experienced trainer/coach, having worked with marketing teams to deliver learning and development programs.
17. Strong data and tech partner management capabilities, with established relationships in place with key partners.
18. Highly organized, detail-oriented, QA-focused with demonstrated project management capabilities.
19. Ability to work in a matrix organization, managing complexity and challenges.
20. Flexibility to work in a cross-functional team but also have the initiative to problem solve independently.
Minimum Requirements:
1. Bachelor's degree in marketing, advertising, or a related field.
2. 7+ years of experience in media strategy, planning, and/or performance across paid media, trade strategy, retail, consulting, and/or analytics.
3. Ability to execute effective media plans that achieve business objectives.
4. Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
5. Drive to learn and understand the retail landscape and the latest trends in commerce media.
6. Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
7. Deep understanding of how different media channels work together and how retail media fits within the wider ecosystem.
8. Experience with retail bid management platforms, such as Pacvue or Skai.
9. Experience in campaign management and optimization in biddable environments.
10. A self-starter attitude that thrives in a fast-paced environment.
11. Excellent project-management skills; able to coordinate projects across multiple teams and functions.
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