Lead Strategic Brand and Communications Planning
We're seeking an experienced Brand & Communications Planning Director to lead integrated marketing strategies and drive meaningful results.
In this pivotal role, you'll focus on taking charge of brand and connection planning strategies for a leading financial services brand.
You'll collaborate with creative, media, and client teams to ensure seamless integration across touchpoints, delivering campaigns that resonate and deliver measurable outcomes.
* Develop tailored brand and communication strategies aligned with business objectives
* Lead CRM and connection planning initiatives to create personalised, multi-channel experiences
* Translate customer insights into actionable strategies and creative briefs
* Partner with creative and media teams to deliver consistent, integrated campaigns
* Define KPIs and optimise campaign performance with actionable insights
* Stay attuned to cultural trends, leveraging insights for campaign innovation