Job Description
You will be responsible for two distinct job responsibilities Retail Marketing and brand pitching. You will be responsible for developing and executing retail marketing plans across ANZ with retailers and key licensees, that leverages the richness of NBCUniversal’s entertainment content. Developing short and long-term retail channel strategies driving annual growth to build a sustainable business that achieves annual revenue targets. You will pitch local franchise marketing plans that leverage the strength of the NBCUniversal’s franchise portfolio, category and consumer priorities. The role will be responsible for delivering consumer and retail, balancing the demands of delivering marketing activations that drive ROI and promoting retail sell-in of ranges.
Retail Marketing, planning and execution:
1. Develop, maintain, and drive relationships across marketing and buyers in conjunction with category teams to create programs that drive product placement and sell through for a designated retail partners
2. Develop long range Curate, present, and execute sales driving retail marketing programs in line with brand guidelines and individual retailer expectations - events, digital, print, radio, TV, cinema, social, trading banners, POS etc.
3. Developing short and long-term (+18 months) retail channel strategies driving annual growth
4. Proactively identifying new retail accounts to pitch and secure
5. Proactively conceptualise and develop cross promotions with other Universal divisions
6. Sharing of best practice with ANZ SEAI teams to ensure creative is consistent and on brand and materials can be shared broadly across APAC and globally
7. Remain competitively aware of competitors’ retail programs & share best practices/results
8. Manage execution and account management of assigned marketing partnerships with retail accounts; includes in-store marketing, promotions, sweepstakes, out-of-home, print, online/mobile content, packaging, premiums, etc.
9. Managing the retail marketing budget for designated retail partners
10. Approve all retail marketing submissions for designated retailers
11. Provide comprehensive marketing program recaps and post analysis including measurable results, ROI, and how we compare to competitive programs and maintain examples of best in class programs to help drive the planning process
12. Regular attendance of trade shows and social industry functions where applicable – Australian Toy, Hobby and Licensing Fair. Brand Marketing:
13. Create and pitch to key licensee and designated retailers through engaging brand and retail presentations
14. Attend top-tier retail and licensee meetings ( master toy partner) in region, to share brand and retail plans
15. Support the team with the coordination of all events in region (summits, KPM’s, trade shows)
16. Support the team with any franchise marketing programs across ANZ • Support where needed all key selling and brand events (partner summits, immersion sessions, top to tops)
17. Partner with global marketing and retail marketing teams to secure required presentations
18. Ideate and develop compelling franchise campaigns with focused retail activation plans
Qualifications
19. Strong marketing experience
20. Extensive experience with retail/trade marketing, promotions or packaged goods experience with significant experience creating large scale programs
21. Deep knowledge of retail business including retail marketing tactics, promotional partners/packaged goods and consumer products
22. Relationship builder
23. Excellent communication & presentation skills
24. Strong sales and negotiation skills
25. Able to work in a matrix organization
26. A brand builder and commercial thinker
27. Proven track record of hitting targets and delivering growth
About You
28. Results driven – own the numbers, be invested and be hungry to grow the business with solid analytical/financial skills
29. Influential - Proven ability pitching and negotiating skills with the ability to close deals
30. Entrepreneurial – a self-starter, who is tenacious, independent, driven and proactive
31. Resilient – not afraid to fail, getting back up and keep putting in the effort
32. Global & holistic thinker – understand the wider context
33. Passionate – energetic, engaged, positive and desiring to make a difference
34., agile & flexible – able to pivot quickly, adapt strategies and deal with change
35. Good communicator – honest, transparent, and flexible depending on the audience. The ability to influence stakeholders
36. Willing to get stuck in – hard worker, who is not rigid with the ability to prioritise, manage own time and respond efficiently
37. Sociable – actively develops relationships, making time to get to know people. Easy-going and fun
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.
NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by emailing .