White Fox is a globally recognised fashion brand loved by babes and celebs worldwide.
Established in 2013 and based in Sydney, Australia, White Fox has quickly become the go-to online fashion destination and is continuing to take over wardrobes everywhere.
Key Responsibilities
Performance Marketing
o Strategy Development: Create and implement performance marketing strategies to drive traffic, increase sales, gain followers etc.
o Campaign Coordination: Work closely with the agency managing paid media channels to ensure campaigns are aligned with brand objectives and optimised for performance.
o Analytics and Reporting: Analyse campaign performance using tools like Google Analytics, and prepare reports to communicate results and insights to stakeholders.
o Optimisation: Continuously test and optimise campaigns to improve performance. This includes A/B testing, adjusting targeting, and refining ad creatives in collaboration with the agency.
o Collaboration: Work closely with other teams, such as content, creative, graphics, PR and product teams, to ensure campaigns are aligned with overall brand messaging and objectives.
o Market Research: Stay up-to-date with the latest trends and best practices in performance marketing and the women's fashion industry.
Affiliate Marketing
o Program Management: Oversee the affiliate marketing program, ensuring it aligns with the brand's goals and objectives.
o Program Optimisation: Effectively optimise with top affiliates including flat fee and CPAi based placements to drive sales and boost performance.
o Recruitment and Onboarding: Identify and recruit new affiliate partners and influencers. Ensure they are onboarded and educated on the brand and its products alongside AM's.
o Relationship Management: Build and maintain strong relationships with affiliates, providing support and guidance to help them succeed.
o Performance Monitoring: Regularly analyse affiliate performance metrics, such as click-through rates, conversion rates, and sales. Use this data to optimise campaigns and improve performance.
o Administrative Tasks: Managing order cancellations and ensuring invoices are paid, among other routine administrative duties.
General
o Budget Management: Allocating and managing the budget for performance marketing, ensuring efficient use of resources to maximise ROI.
o Content Creation: Collaborate with the content team to create engaging and effective marketing materials.
o Customer Insights: Utilise customer data and insights to inform marketing strategies and improve campaign targeting.
o Competitor Analysis: Monitor competitors' activities and performance to identify opportunities and threats.
o Weekly Reporting: Prepare and present weekly reports on affiliate and performance marketing activities, using tools like Google Analytics and paid media platforms. Include key metrics, insights, and recommendations for improvement.
o Briefing Marketing Materials: Create detailed briefs for the graphics team to ensure marketing materials are developed according to campaign requirements, trends and brand guidelines.
o Marketing Material Handover: Efficiently hand over marketing materials to the appropriate agency or account manager.
Requirements
o Minimum 3-4+ years’ experience managing SEM and/or Affiliates campaigns (in-house or agency-side)
o Google certifications in Analytics or PPC/SEM is preferred
o High-level proficiency in Google Workspace (Sheets, Slides, Docs), MS Excel, PowerPoint, and Word
o Experience with analytics tools including Google Analytics 360 or Adobe Analytics
o A passion for understanding consumer insights and the ability to translate those insights into actionable business ideas
o Ability to problem-solve & be reactive
o Proactively seeking out opportunities to keep across new industry trends or technologies
o High-level of attention to detail, excellent communicator and collaborative team-player
o Ability to analyse data & identify potential business opportunities to grow revenue and increase conversion
o Excellent time management & ability to always meet targets & deadlines
Benefits
* Brand new offices including an onsite gym
* Great, fun and collaborate team culture
* Generous monthly clothing allowance + ongoing discounts
* Fun events throughout the year