Purpose of the role: The Social Media Manager contract role will act as key lead in executing the 2024-25 global and local social media strategy, and ensuring that local Australian social media channels are managed, monitored and optimised daily to support the key business Role responsibilities: Execute the social media strategy for Australia in 2024-25, incorporating AU strategic priorities and acting as the key point of contact for local and international stakeholders Coordinate with Global Social Team, based in the USA, to take central plans and guidance and adapt for the AU market, and share learnings and best practices Manage the development and implementation of always-on social media campaigns that deliver measurable uplift against our key goals and metrics Manage the execution of influencer programs - recruits, contracts and manages cohort of social media talent and partnerships to raise the bar of campaigns Collaborate with AU stakeholders across Brand & Content Marketing, PR, Growth Marketing andCustomer Care to support bespoke campaigns, initiatives and brand reputation across social platforms and ensure tactics ladder to overall strategy and goals Accountable for social community management across platforms with support from local or international agency partners Manage the local social agency relationship and co-ordinate AU-specific social media content Basic Qualifications: Social media experience In-depth knowledge of social networks’ best practices – design, functionality, users (best time to post, tagging influencers, character limit) – across Meta, X, YouTube and LinkedIn Experience of using the latest social media management/monitoring/analysis tools and platforms, experience with Sprinklr preferred, but other social media management tools are acceptable Experience of delivering successful paid amplification of influencer campaigns Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals. Educated to a degree level Preferred skills: Social media expert - a demonstrated expertise in running brand social media channels and maximising the impact of a paid, owned (organic social) and earned (influencer) approach Diligent planner – focused on ensuring campaigns are maximised for success, optimised against goals and targeted to the right audiences Measurement master – knows what it takes to demonstrate the positive impact of social at all levels of an organisation Highly organised - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work Please reach to Jaz, if you would like to find out more jkuthubdeenlaunchrecruitment.com.au or alternatively call 0421 881 268